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About this course

Businesses are managed with numbers. To successfully manage the growth of a business, the leadership team needs to be able to create accurate numbers to predict where the business is headed. A common mistake that many leadership teams make is to spend more time on expense forecasting than on revenue forecasting. In fact, the accuracy of revenue forecasts is by far the most important, and the most challenging, part of the forecasting process. This course presents a model for financial forecasting that ensures not only accurate expense forecasts, but also accurate revenue forecasts that are tied directly to the marketing plan. The most accurate approach to creating multiple scenarios for financial forecasts are also explained.

schedule
1.5 hours on-demand video
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Certificate of completion
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Intermediate level
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No prerequisites
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No preparation required
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1 year access

CA$69

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Browse course content
1 Quiz
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16 Video
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schedule
1.5 hours
Guide
Section 1.
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Lesson 1: Introduction
1m 30s
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Lesson 2: Forecasts versus budgets
9m 32s
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Lesson 3: Financial forecasting process
2m 49s
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Lesson 4: Common financial forecasting mistakes
6m 30s
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Lesson 5: Target market
6m 55s
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Lesson 6: Competition
5m 47s
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Lesson 7: Forecasting revenues and the marketing plan
3m 31s
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Lesson 8: Pricing strategies
9m 47s
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Lesson 9: Product placement
7m 32s
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Lesson 10: Promotion
5m 49s
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Lesson 11: Placement and distribution
3m 14s
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Lesson 12: The marketing mix
2m 34s
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Lesson 13: From market plan to financial forecast
3m 1s
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Lesson 14: Operating plan
5m 8s
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Lesson 15: Creating scenarios
7m 32s
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Lesson 16: Summary
1m 48s
Review Questions
12 questions
Learn from the best
Jeff Cornwall /INSTRUCTOR
Entrepreneur / Professor / Author

Dr. Jeff Cornwall is the inaugural recipient of the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He also was founding director of the Center for Entrepreneurship at Belmont, and led the Center for the first ten years of its operation. He has a Doctorate in Business Administration and an MBA from the University of Kentucky. In the late 1980’s, Dr. Cornwall left academics for a nine year “sabbatical” to become the co-founder and President/CEO of Atlantic Behavioral Health Systems, headquartered in Raleigh, NC. Dr. Cornwall has received national awards for his work in curriculum development and teaching, and in 2013 he was named the National Entrepreneurship Educator of the Year by the United States Association of Small Business and Entrepreneurship. He has published nine books and numerous articles on entrepreneurship. His blog, The Entrepreneurial Mind, is among the most popular with a focus on small business and entrepreneurship. The Entrepreneurial Mind is part of the Forbes blog network and was named by that magazine as a “Best of the Web.”