As AI reshapes how we communicate online, LinkedIn is emerging as a critical space for building and maintaining trusted relationships.
In this candid online session, Executive Personal Branding Coach and LinkedIn Strategist Sabita Singh shares how legal leaders are using the platform to build a memorable presence, connect with purpose, and attract new opportunities.
Drawing on real-world examples from her work with GCs, board directors, and other senior executives, she’ll explore how to show up strategically—and why a strong LinkedIn presence is now essential for every legal professional.
Key Learning Outcomes:
- The Power of Digital First Impressions: Understand the symbiotic relationship between Google and LinkedIn, and why your profile is often the first asset prospective clients evaluate.
- Achieving "All-Star" Status: Master the eight key components of a robust profile—including banner images, headlines, and clean URLs—to increase profile views by up to 40 times.
- From Resume to Storytelling: Learn how to rewrite your "About" section from a dry, third-person biography into a compelling, first-person narrative that highlights your unique career journey and values.
- Strategic Thought Leadership: Discover how to curate and share content that demonstrates expertise without feeling self-promotional, focusing on "personal professional" storytelling.
- Activity Equals Visibility: Explore engagement techniques that boost your algorithm ranking, from meaningful commenting to strategic reposting.
- Networking with Intent: Learn the etiquette of connection requests, prioritizing quality over quantity, and using search filters to find decision-makers without being "salesy."
- AI and Authenticity: Understand the role of Artificial Intelligence in content creation and why maintaining a human voice is essential for differentiation in a modern legal practice.
By the end of this course, you will have a clear roadmap to optimize your profile, build a differentiated brand, and leverage LinkedIn to attract meaningful career and business opportunities.
