Building a Strong Business Plan and Marketing Strategy for Your Law Firm: Tips and Tools to Stand Out in a Competitive Market
A successful business requires a business plan, and a successful business plan includes a comprehensive marketing strategy.
Unsure where to begin?
Our presenter can help. She provides you with tips and tools to develop a plan that adapts as your practice grows, illustrating why it’s critical to have a career—long strategy.
You learn how to build and expand a website and how to sustain a social media presence, plus explore a variety of other marketing tools you can use to promote your skills and content and—ultimately— make your law firm stand out.
Understanding the business of law, including financial considerations, client development and strategic planning.
Developing a business plan and what goes into one; developing a marketing strategy; providing tools and tips to help develop both; learning how to build and expand a website and how to maintain a social media presence.
Presenter: Sandra Bekhor
Toronto Lawyers Association
For more than 135 years, the Toronto Lawyers' Association, located within the Courthouse Library, has represented the interests of lawyers practising in the City of Toronto. The association was founded to support its members in three key areas: Knowledge, Advocacy, and Community. To uphold these pillars, the association offers a year-round mix of online and in-person education programs for lawyers, hosts both free and paid events to foster in-person networking, and submits advocacy pieces on behalf of its members to the Ontario bench and bar, all levels of government, and the broader public.
